Humber River Hospital Rebrand
Humber River Hospital is a global leader in healthcare innovation. Our job was to create new branding for the hospital that was as precise, innovative, and modern as the hospital itself. Our challenge was to create a logo and look that aligned with their new tagline, ‘Lighting New Ways in Healthcare’, while keeping key elements of the foundational brand. The key elements were traditional healthcare symbols that were neither original nor ownable, so our challenge was to find a way to make our logo stand out.